Top Online Campaigns for International Women’s Day 2016
29 March 2016 | 1:05 pm

Since March 8 1977, we’ve been celebrating every year acts of courage and determination by famous or ordinary women who inspired us and have played an extraordinary role in the history of the world, as well as the progress made for women’s rights.

We all have at least one important woman in our life, a woman that we love, a woman that we cherish, a woman that we respect.  That is why every year on March 8 femininity is celebrated in all corners of the world, not only by people, but also by organizations and brands that create beautiful campaigns and organize events focused on women empowerment.

We’ve made a selection of the most interesting online campaigns for celebrating International Women’s Day.

#PledgeForParity by Internationalwomensday.com

This year, the main theme of International Women’s Day was #PledgeForParity. Given the fact that The World Economic Forum predicted in 2015 that it would take until 2133 to achieve global gender parity, people around the world, both women and men were invited to pledge for parity and to take a concrete step to help achieve gender parity more quickly. Each of us can be a leader within our own spheres of influence and commit to take pragmatic action to accelerate gender parity by helping women and girls achieve their ambitions, calling for gender-balanced leadership, by respecting difference, developing more inclusive and flexible cultures or rooting out workplace bias. Companies around the world took a step forward and made their pledge public.

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#MYSUPERWOMAN by WTA

This year, Women’s Tennis Association encouraged fans around the world to celebrate International Women’s Day by recognizing the exceptional women who they admire by using the hashtag #MySuperwoman. This campaign engaged WTA players, legends, coaches and also the online fan community. Fans we’re invited to write on a piece of paper “#MYSuperwoman is…”, take a picture with the paper and post it on Facebook, Twitter or Instagram, with the following hashtags: #IWD2016 and #MySuperwoman. Among the famous tennis players who named their superwoman are: Garbiñe Muguruza, Agnieszka Radwanska, Simona Halep and Carla Suarez Navarro.

You can watch the official video of the campaign here.

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#OneDayIWill by Google

For this year’s International Women’s Day, Google wanted to celebrate the Doodle-worthy women of the future. They visited 13 countries where they spoke to 337 women and girls and asked them to complete the sentence, “One day I will…”

This is the story of the Doodle that we saw on March 8 2016: ”From toddlers to grandmothers, the women in San Francisco, Rio de Janeiro, Mexico City, Lagos, Moscow, Cairo, Berlin, London, Paris, Jakarta, Bangkok, New Delhi and Tokyo all sparkled with personality. Each new city brought more “One day I will”s, more signature dance moves, more hugs, more high-fives. The aspirations we heard were as varied as the women and girls who shared them, from the very personal—swim with pigs in the Bahamas—to the very global—give a voice to those who can’t speak—and everything in between.”.  People were asked to share their aspiration with the hashtag #OneDayIWill. You can watch the video of the campaign here.

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 #MakeWhatsNext by Microsoft

This International Women’s Day, Microsoft celebrated women inventors, how they’ve changed the world and are inspiring the next generation. Microsoft has asked girls who love science if they can name any women inventors.  Not surprisingly, the girls struggled more to name women inventors than to name men. Watch the video here to find out about some great inventions created by women:  windshield wipers, life rafts, HIV drugs or bulletproof material.

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 #Planet5050 by The United Nations

The theme of the United Nations campaign for International Women’s Day 2016 was ”Planet 50-50 by 2030: Stept It Up for Gender Equality”, talking about the dream of a world where all women and girls have equal opportunities and rights by 2030. Step It Up asks governments to make national commitments that will close the gender equality gap – from laws and policies to national action plans and adequate investment. 92 countries committed to a #Planet5050 by 2030. You can watch here Emma Watson’s  HeForShe Speech on International Women’s Day 2016.

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